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It's the law.
Websites, like all other areas, are now required to be accessible by disabled people. Not only is it the law, it makes good sense to ensure that your website is accessible to the 20% of the population who have special physical needs or who have learning disabilities.
If potential disabled clients can't read your website or can't navigate their way into it, they will take their business to an organisation who does.
Making a website accessible to disabled people means more than ensuring that it can be scanned by software that reads websites aloud to those with visual impairment, although it does include this. It also means ensuring that those who have difficulty using a keyboard or mouse can move around your site with ease, and those who want to strip out the images or re-size the text can do so.
There are two ways to make a site accessible. One is to design a site that complies with accepted accessibility guidelines. The other is to offer a version of the site that makes it easy for disabled people to use whatever accessibility software they employ. I use a combination of the two. Websites I build are accessibility-friendly in themselves and also offer a complete parallel site, with all the same content, but in plain, unformatted text. This gives those with disabilities a choice: if the full-design site works for them, they can stay with it or, if they prefer using a plain text site, they can move to that one. If you yourself are disabled, you know how nice it is to have that choice. I want all your visitors to have it, too.
Being open to all potential web users just makes sense. I make sure that your website says welcome to everybody.